SELMANWorked on Grow with Google US tour, NYC Learning Center, and On Air initiatives, helping Americans gain digital skills through certifications.
As a nation-wide tour across the US, GwG featured a custom, city specific skyline referencing each city’s most iconic architecture, sculptures, and cultural institutions. As the tour expanded, we streamlined and broadened the illustrations to be USA-focused vs city.
ROLE: Creative Producer, Associate Art Director
Selman team developed the proprietary Grow with Google illustration style. Collaborating with Google's partners, we established a design system to extend across print, digital, OOH, signage, and nationwide events.
ABOUT
Grow with Google initiative aims to help by providing training, tools, and expertise to provide digital skills for folks to grow their businesses, advance their careers, and land jobs.
GROW WITH GOOGLE US Tour
GWG Impact & Learning Center
The campaign ran via social media blasts, print placements, billboards, hand-painted murals, and a high-profile television spot that debuted during the Grammys.
GwG culminated with Google opening their Google Learning Center in their 8th Ave building in NYC, which included NYC-specific illustrations.
During the pandemic, the GwG initiative pivoted to virtual online courses with Grow with Google: On Air.
200+
Illustrations
50
US States
1
NYC
Learning Center
SUPER G: NATIONAL DOUGHNUT DAY
In honor of National Doughnut Day, art directed and produced a Super G to be highlighted on Google’s social channels.
Super G: National Doughnut Day was awarded the Communications Art - Typography / Digital Advertising / Business
GOOGLE MOST SEARCHED
ABOUT
“Most Searched” tells a powerful story about how the Black community has helped shape and influence American culture. It also shows the tremendous collective interest in our history.
Selman partnered with Google Brand to create a multimedia campaign featuring Black Americans and Black American-led movements that were the “most searched” in the
United States, according to Google Trends history dating back to 2004
ROLE: CREATIVE PRODUCER
